We support companies and entrepreneurs to develop relevant products and services for and with the Base of the Pyramid (BoP).
Our mission is to develop commercially and socially viable business models and activities which includes the people in the BoP as consumers, producers and entrepreneurs. The BoP is a demographic term that covers the approximately 4,5 billion people who have to live on less than US$ 8 per day. Inclusive business refers to commercially and socially viable business models which include the people in the BoP as consumers, producers and entrepreneurs in supply chains.
Poor in means does not equal 'poor in mind'
At BoP Innovation Center, we look at local value chains from an entrepreneurial perspective, starting with the aspiration and needs of the ‘BoP consumer’ all the way back to the business case of the smallholder producer. Those aspirations are important to us; BoP customers will not necessarily settle for stripped-down versions of mainstream products. New products have to be designed and existing ones re-designed, taking into account the local context and specific characteristics.
Our services are based on three pillars of expertise:
Marketing & Distribution: we offer marketing & distribution solutions to corporates, small and medium enterprises (SMEs) and start-ups that want to develop inclusive business.
Inclusive Innovation: we develop and explore innovations which are feasible and desirable for BoP markets.
Inclusive Business Empowerment: we advocate for inclusive business, build knowledge, create partnerships and capacitate professionals who are involved in the market for inclusive business services.