Core expertise

Inclusive marketing

We support entrepreneurs to market and distribute impactful products and services to low-income households through innovative strategies.
Introduction

Inclusive marketing

At Bopinc, we provide expertise in last-mile distribution models, sales agent networks, demand creation and behavioural change focused on low-income consumers. Helping to get products and services available where they matter most.

With ten years under our belt, Bopinc believes distribution models should be viable before they're scaled. Aligning demand creation activities, with consumer aspirations, is key to driving demand. We make this possible through multi-stakeholder collaboration such as agents, distributors, or e-commerce companies.

Downloads

Resources

For a closer look into marketing and distribution within a low-income market context, just download, read or view any of our resources below.

2SCALE - BoP Marketing and Distribution

Publication by Bopinc and 2SCALE partners

Global Distributors Collective - Last Mile Distribution: State of the Sector

Publication by Bopinc, Hystra and Practical Action

Best Practices for BoP Door-to-Door Distribution

Publication by Bopinc and MiT D-Lab / PIA

Value, Marketing and Reach

Report featuring Bopinc's innovations and impact via the TRANSFORM program

Lessons in Value Proposition and Marketing

Webinar with TRANSFORM partners, Unilever, Folia Water, Loowatt and Bopinc

Powerlive: Creating opportunities for Zimbabwean communities via off-grid solar products

Watch this video on Powerlive, a member of our Global Distributors Collective

Connect with us

Want to learn more?

Yvonne can tell you more about our inclusive marketing work!

Yvonne Krywyj
Projects

Our work in inclusive marketing

Folia Water

Netherlands Space Office

2SCALE | IFDC | SNV

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Project ideas

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We’re looking for companies that are keen to explore what the circular economy could mean to their business. A few project ideas we are eager to pick up.

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