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Hester is a strategist and facilitator with a passion for turning complex challenges into concrete opportunities for inclusive growth. With a background in behavioral change, and years of experience in business innovation, growth hacking and intercultural collaboration, she thrives at the intersection of entrepreneurship, sustainability, and social impact.
She is driven by curiosity and empathy, always seeking to understand what truly motivates people whether customers, stakeholders, or colleagues. For Hester, that’s where the key to lasting and inclusive innovation lies.
At Bopinc, she brings her expertise to help inclusive business solutions not only get designed, but actually thrive in the market - with a sharp eye for both the business model, the ecosystem and the human side of change. When she’s not guiding innovation, you might find her behind a djembé; a passion she picked up from her Senegalese teacher. For her, drumming with others is the perfect metaphor for co-creation: rhythm emerges when everyone truly listens to each other and plays their part.