Prasenjit is a firm believer of fostering innovative businesses that can augur economic and environmental sustainability throughout the value chain, including the Base of the Pyramid (BoP). As Project Manager - India, he supports all interventions undertaken by BoP Inc in India. This involves developing and implementing business strategies in target markets to reach scale. Leveraging a multidisciplinary approach that includes nurturing partnership with various industries and combining business innovations, sustainable marketing and design thinking practices to create inclusive livelihood models that would thrive in meaningful ways. From ideation and opportunity identification, to business plan development and implementing pilots.
In the past, Prasenjit has developed targeted strategies and business models for development initiatives and ventures promoted by Corporates (such as Tata Steel, Tata Chemicals, GE Healthcare, Philips, Mahindra Innovation Lab, Novo Nordisk, Essilor, Tata Trust), Not-For-Profit entities (such as Mlinda Foundation, Naandi Water, Danone Communities, 2.5 NVG, HCL Foundation, Grameen Kalyan), Public Sector Agencies (such as DFAT, AMERA), and Multi-Lateral Aid Agencies (such as USAID, GIZ, BPP). These strategies strived to withstand and cut through the intricacies of issues prevalent in the rural and semi-urban marketplace and effect pronounced social impact. Addressing global challenges in the agriculture, food, health, retail and water sectors.