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Sarah Olwatope Olofin (Tope) is the Inclusive Marketing Advisor for the M Ventures program in Nigeria. In this role she works with companies developing menstrual health solutions to strengthen how their products are positioned, tested and brought to market. Her background spans marketing and sales and strategy across startups and innovation programs, where she has support founders and teams building and launching new products. Outside her advisory work, Tope writes about the experiments she runs while building and testing new ideas