Door-to-Door (D2D) Pro aims to increase income through the introduction of impact durables, such as solar lamps, and digital financial services to the agents' current basket of fast-moving consumer goods.
Marketing and Distribution
2018 to 2020
Many women FMCG sales networks struggle with providing enough income opportunities for the sales agents. This leads to high levels of attrition and threatens overall viability and scalability of the model. At the same time there are many suppliers of impact durables and digital financial services that struggle with distribution of their products. D2D Pro aims to develop a plug-and-play modality for women FMCG sales networks to sell impact durables, like solar lights, clean cookstoves and water filters, in combination with digital financial services.
Alongside our partners, Greenlight Planet, Angaza and Innovectives we digitalised the pay-as-you-go payment collection system. In addition we proved the efficacy of our concept, developed a thriving network in Osun and successfully replicated the model in Ogun.
Collect insights on key challenges
Design services to address challenges
Launch marketing campaign to boost sales
Evaluate and plan for scale
An introduction video on D2D Pro
Further insights on D2D Pro
An overview of insights and updates on the program, shared from 2018 to 2020.