We help organisations to deliver inclusive, commercially viable business solutions
Through our core expertise and experience, our courage and creativity, we continue to bring high quality products into low-income markets.
To deliver impact, we tap
into our superpowers
Our in-depth knowledge and understanding of low-income consumers
sets us apart. Over a decade of innovation and
leadership in these markets, ensures we deliver impact.
Get the product right
Create desirable, beneficial products and services for low-income markets.
Marketing and Distribution
Get the product to the consumer
Ensure that products and services are affordable and reach low- income consumers.
Inclusive Business Empowerment
Get everyone ready
Develop the right strategies and capabilities to reach low-income consumers.
Dimensions of opportunity
Leading and learning
across four dimensions
We are forever evolving and exploring. Within four
dimensions of opportunity, we lead and learn.
We continue to discover new opportunities to serve
Digital Innovation provides an efficient way to serve the last-mile. Through these innovations, we can increase demand while also facilitating behavioural change campaigns.
Ensuring that products in low-income markets do not contribute to environmental harm or waste is vital. We look at product design, waste disposal and the waste supply chain to make this happen.
There is enormous potential for women to bring in added value across the whole value chain. From women micro-entrepreneurs to CEOs, we support them in serving low-income consumers.
Talk to us
Got a different puzzle that needs solving?
Our team can design a solution
that fits your needs.
The Demand Engine - Growth Hacking Strategies for Scaling Demand at the BoP
Publication by Bopinc and MiT-Lab / PIA
8 Ways to Strengthen Your Inclusive Innovation Training Programme
Publication by Bopinc and SAIS
GDC - Last Mile Distribution: State of the Sector
Publication by Bopinc, Hystra and Practical Action
2SCALE - BoP Marketing and Distribution
Publication by Bopinc and 2SCALE partners
SWEEP - Transforming the market for emptying toilets in Bangladesh
Publication on Bopinc project with WSUP
D2D Pro - Sales agents bringing light to Nigeria
Video on a D2D Pro sales agent
Hungry for more?
Have a look at our publications, videos and many more resources
where we work
Consumer aspirations are the basis
for our work in these sectors.
for our work in these sectors.
Food and agriculture
From fortified rice in Myanmar to healthy baby food in Nigeria. We work with companies on making nutritious food available. We also bring contextualised agricultural innovations to market. From satellite-based data services in Bangladesh, to post-harvest solutions in Kenya.
Water, sanitation and hygiene
From marketing ultra low-cost water filters, to commercialising pit latrine emptying services, to rolling out behaviour change campaigns to increase use of hygiene products and practices. In this sector we help safeguard the health and wellbeing of low-income communities.
Electrification is important for low-income communities that are often disconnected from the grid. We help to drive demand, improve accessibility and affordability, for products such as solar lamps, improved cookstoves and PAYG financing.
Through digital wallets and payments that help build up a financial history and create a new connection between consumers and formal financial service providers, access to other financial products like micro-insurance and credit become possible at lower premiums.