We help organisations to deliver inclusive, commercially viable business solutions
Through our core expertise and experience, our courage and creativity, we continue to bring high quality products into low-income markets.
Core expertise
To deliver impact, we tap
into our superpowers
Our in-depth knowledge and understanding of low-income consumers
sets us apart. Over a decade of innovation and
leadership in these markets, ensures we deliver impact.
Product
and service design
Get the product right
Create desirable, beneficial products and services for low-income markets.
Marketing
and distribution
Get the product to the consumer
Ensure that products and services are affordable and reach low- income consumers.
Business
model innovation
Get everyone ready
Develop the right strategies and capabilities to reach low-income consumers.
Dimensions of opportunity
Leading and learning
across four dimensions
We are forever evolving and exploring. Within four
dimensions of opportunity, we lead and learn.
We continue to discover new opportunities to serve
low-income consumers.
Digital
innovation
Digital Innovation provides an efficient way to serve the last-mile. Through these innovations, we can increase demand while also facilitating behavioural change campaigns.
Circularity
and regeneration
Ensuring that products in low-income markets do not contribute to environmental harm or waste is vital. We look at product design, waste disposal and the waste supply chain to make this happen.
Gender
and diversity
Our gender and diversity dimension makes sure our products and services and innovative business models serve those who need it most.
Talk to us
Got a different puzzle that needs solving?
Our team can design a solution
that fits your needs.
Downloads
Resources
The Demand Engine - Growth Hacking Strategies for Scaling Demand at the BoP
Publication by Bopinc and MiT-Lab / PIA
8 Ways to Strengthen Your Inclusive Innovation Training Programme
Publication by Bopinc and SAIS
GDC - Last Mile Distribution: State of the Sector
Publication by Bopinc, Hystra and Practical Action
Hungry for more?
Have a look at our publications, videos and many more resources
Sectors
Four sectors
where we work
Consumer aspirations are the basis
for our work in these sectors.
for our work in these sectors.
Food and agriculture
From fortified rice in Myanmar to healthy baby food in Nigeria. We work with companies on making nutritious food available. We also bring contextualised agricultural innovations to market. From satellite-based data services in Bangladesh, to post-harvest solutions in Kenya.
Water, sanitation and hygiene
From marketing ultra low-cost water filters, to commercialising pit latrine emptying services, to rolling out behaviour change campaigns to increase use of hygiene products and practices. In this sector we help safeguard the health and wellbeing of low-income communities.
Renewable energy
and efficiency
Electrification is important for low-income communities that are often disconnected from the grid. We help to drive demand, improve accessibility and affordability, for products such as solar lamps, improved cookstoves and PAYG financing.
Finance
Through digital wallets and payments that help build up a financial history and create a new connection between consumers and formal financial service providers, access to other financial products like micro-insurance and credit become possible at lower premiums.
Toolkit
We tailor our services to the needs of projects
We have developed sixteen useful tools that help us get our work done well. Need a specific tool for your project? We gladly adapt our tools or develop a new tool together.
- 1. Customer insights
- 2. Value proposition
- 3. Revenue models
- 4. Innovation self-assessment
- 5. Lean impact assessment
- 6. Pitching
- 7. Last-mile distribution
- 8. Behaviour change
- 9. Marketing for the BoP
- 10. Market trials
- 11. Branding and positioning
- 12. Market size and selection
- 13. Finance
- 14. Prototyping and testing
- 15. Gender inclusion
- 16. Remote workshops