Empowering Pakistani Women Partnership

Expanding financial inclusion and economic growth

Bridging the prevailing gender gap by giving women in rural Pakistan the tools to become entrepreneurs.

Partners

Danida
Unilever
JazzCash
RSPN

Expertise

Marketing and Distribution
Inclusive Business

Sectors

Finance
Water, Sanitation and Hygiene

Markets

Pakistan

Timeline

2019 to 2021

Breaking down gender barriers through entrepreneurship

Pakistan’s ranking for gender equality remains one of the lowest in the world, according to the World Economic Forum. Just 25% of women participate in the labor force, compared with 85% of men in Pakistan.

The Empowering Pakistani Women Partnership is working to break down these barriers by equipping rural women with entrepreneurship skills, coaching and a basket of health, hygiene and digital financial services that they can sell in their communities. As a result women increase their income and provide much-needed products and financial services to other women in their community.

Impact

Improving access to beneficial products

3,000

Women with increased income opportunities

36,000

Low-income consumers access digital financial services

Testing inclusive business models that deliver business and social impact

Setting up a distribution network in rural areas is expensive and requires strong relationships and trust.  To overcome these challenges, we are testing a partnership with Unilever, JazzCash and RSPN that leverages each of their capabilities, knowledge and resources.  Our aim is to create a scalable business model that delivers social impact, beyond the life of the project.

Timeline

Project milestones

Discover

Insights to understand the context of rural female entrepreneurs

Define

Develop and test pilot model with 1,500 female entrepreneurs

Develop

Learn from pilot, iterate and recruit 1,500 more female entrepreneurs

Deliver

Partners commit to scale up partnership post-project

Downloads

Resources

Fostering rural women’s resilience in the wake of COVID-19

Our project manager in this article highlights rural women’s resilience in the wake of the pandemic

Empowering Pakistani women through financial inclusion and economic growth

Danida announces the partnership to empower Pakistani women through financial inclusion and economic growth

Guddi Baji - Unlocking value and inclusion

Guddi Baji, literally meaning “The Good Sister” – functions as a female community influencer program, which helps women open the door to economic empowerment.

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© Copyright 2021 Bopinc. All Rights Reserved.