Inclusive Ecommerce in West Africa

Towards an inclusive ecommerce model

We work with an ecommerce company in West-Africa to innovate their business and make it more inclusive.


Ecommerce Company


Marketing and Distribution
Women Entrepreneurship


Renewable Energy


Côte D’ivoire


2020 to 2021

Unlocking ecommerce for low-income consumers

The fast growing ecommerce market provides new opportunities to reach low-income communities. With the adaption of smartphones and increased internet access, many people have access to e-commerce platforms and products that have traditionally not been available in rural retail shops and kiosks.

Supported by CDC, Bopinc, together with Hystra, works with Jumia in Ivory Coast to co-create high-impact ideas and run design sprints, which are currently transitioned to larger pilots. We also conduct impact assessments to better understand the impact of e-commerce in low-income markets. Potentially unlocking a new target group for e-commerce, driving women entrepreneurship and providing access to a new world of impactful products for low-income consumers.


Providing retailers with an additional source of income

One company supported

To reach low-income consumers

5000 Agents supported

To unlock new markets

Bopinc has supported us to run a very effective process, from ideas to pilots on the ground, with great listening and understanding of our own local challenges"

Francis Dufay - MD, Jumia Cote d'Ivoire
Talk to us

Curious about this project?

Emile and Marine are happy to tell you more about it.

Emile Schmitz
Marine Buisson

Project milestones


Consumer and agent research


Four experiments designed to reach low-income consumers


Experiment roll-out and evaluation


Integrate learnings into strategy for scale