We work with an ecommerce company in West-Africa to innovate their business and make it more inclusive.
Marketing and Distribution
2020 to 2021
The fast growing ecommerce market provides new opportunities to reach low-income communities. With the adaption of smartphones and increased internet access, many people have access to e-commerce platforms and products that have traditionally not been available in rural retail shops and kiosks.
With an e-commerce company in West Africa we co-created high-impact ideas and ran design sprints, which are currently transitioned to larger pilots. We also do impact assessments to better understand the impact of e-commerce in low-income markets. Potentially unlocking a new target group for e-commerce and access to a new world of products for low-income consumers.
Consumer and agent research
Four experiments designed to reach low-income consumers
Experiment roll-out and evaluation
Integrate learnings into strategy for scale