Inclusive Ecommerce in West Africa
Towards an inclusive ecommerce model
We work with an ecommerce company in West-Africa to innovate their business and make it more inclusive.
Partners
Ecommerce Company
Others
Expertise
Marketing and Distribution
Women Entrepreneurship
Sectors
Renewable Energy
Markets
Côte D’ivoire
Timeline
2020 to 2021
Unlocking ecommerce for low-income consumers
The fast growing ecommerce market provides new opportunities to reach low-income communities. With the adaption of smartphones and increased internet access, many people have access to e-commerce platforms and products that have traditionally not been available in rural retail shops and kiosks.
Supported by CDC, Bopinc, together with Hystra, works with Jumia in Ivory Coast to co-create high-impact ideas and run design sprints, which are currently transitioned to larger pilots. We also conduct impact assessments to better understand the impact of e-commerce in low-income markets. Potentially unlocking a new target group for e-commerce, driving women entrepreneurship and providing access to a new world of impactful products for low-income consumers.
Impact
Providing retailers with an additional source of income
One company supported
To reach low-income consumers
5000 Agents supported
To unlock new markets
Bopinc has supported us to run a very effective process, from ideas to pilots on the ground, with great listening and understanding of our own local challenges"
Talk to us
Curious about this project?
Emile and Marine are happy to tell you more about it.
Timeline
Project milestones
Discover
Consumer and agent research
Define
Four experiments designed to reach low-income consumers
Develop
Experiment roll-out and evaluation
Deliver
Integrate learnings into strategy for scale