Arla's introduction to the Pushti Ambassadors
Duration: 3 minutes
A short explanation about why the partnership is important to Arla
Pushti Ambassadors Partnership
Creating jobs for women entrepreneurs in Bangladesh
Introducing fortified dairy into the basket of last-mile distributor networks
Partners
DANIDA
Arla Foods
Dnet
iSocial
BRAC
Expertise
Marketing and distribution
Gender and diversity
Sectors
Food and agriculture
Markets
Bangladesh
Timeline
2019 to 2023
Fostering last mile distribution to improve nutrition
The project will contribute to women’ economic empowerment and improved nutrition in rural Bangladesh. The project is a partnership between Arla Foods who will provide affordable dairy products to help grow the income of rural female micro-entrepreneurs and two micro-entrepreneur network partners (iSocial and BRAC) who manage those networks of rural female micro-entrepreneurs.
Impact
Making dairy an important part of diets
1.25 Million consumers reached
With relevant information on dairy in diets
5,000 Entrepreneurs supported
To include dairy in their basket
Talk to us
Curious about this project?
Shihab and Sumaiya are happy to tell you more about it
Timeline
Project milestones
Discover
Consumer insights on the current place of dairy in diets
Define
Pilot behavioural change campaigns on small scale
Develop
Create large scale engagement campaign
Deliver
Roll out across 5000 agents
