Introducing fortified dairy into the basket of last-mile distributor networks
DANIDA
Arla Foods
Dnet
iSocial
BRAC
Marketing and Distribution
Women Entreptreneurship
Food and Agriculture
Bangladesh
2019 to 2023
The project will contribute to women’ economic empowerment and improved nutrition in rural Bangladesh. The project is a partnership between Arla Foods who will provide affordable dairy products to help grow the income of rural female micro-entrepreneurs and two micro-entrepreneur network partners (iSocial and BRAC) who manage those networks of rural female micro-entrepreneurs.
Consumer insights on the current place of dairy in diets
Pilot behavioural change campaigns on small scale
Create large scale engagement campaign
Roll out across 5000 agents
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