Pushti Ambassadors Partnership

Creating jobs for women entrepreneurs in Bangladesh

Introducing fortified dairy into the basket of last-mile distributor networks

Partners

DANIDA
Arla Foods
Dnet
iSocial
BRAC

Expertise

Marketing and Distribution
Women Entreptreneurship

Sectors

Food and Agriculture

Markets

Bangladesh

Timeline

2019 to 2023

Fostering last mile distribution to improve nutrition

The project will contribute to women’ economic empowerment and improved nutrition in rural Bangladesh. The project is a partnership between Arla Foods who will provide affordable dairy products to help grow the income of rural female micro-entrepreneurs and two micro-entrepreneur network partners (iSocial and BRAC) who manage those networks of rural female micro-entrepreneurs.

Impact

Making dairy an important part of diets

1.25 Million consumers reached

With relevant information on dairy in diets

5,000 Entrepreneurs supported

To include dairy in their basket

Arla's introduction to the Pushti Ambassadors

Duration: 3 minutes
A short explanation about why the partnership is important to Arla
Talk to us

Curious about this project?

Shihab and Lotte-Marie are happy to tell you more about it

Nicolette Louw
Shihab Uzzaman
Timeline

Project milestones

Discover

Consumer insights on the current place of dairy in diets

Define

Pilot behavioural change campaigns on small scale

Develop

Create large scale engagement campaign

Deliver

Roll out across 5000 agents

Downloads

Resources

Press release

From Arla about the start of the partnership

© Copyright 2021 Bopinc. All Rights Reserved.
© Copyright 2021 Bopinc. All Rights Reserved.