SWEEP Bangladesh

Making waste collection available in urban low-income communities

Bopinc developed and piloted a marketing strategy for SWEEP’s services in Bangladesh

Partners

WSUP
Transform

Expertise

Marketing and distribution
Circularity and regeneration

Sectors

Water, sanitation and hygiene

Markets

Bangladesh

Timeline

2019 to 2020

Waste as opportunity

Safe disposal of waste is still a serious health challenge for many in low-income communities. WSUP developed SWEEP to address this challenge through an inclusive, fee-based and safe faecal sludge collection, transport and disposal service, provided by local enterprises to the urban population of Bangladesh. 

SWEEP sees this as a $25 million market opportunity since over 5 million people live in urban low-income communities in Bangladesh. They make up around 30% of the total target group for the service.

Impact

Marketing safe waste disposal

Almost 2,000 consumers reached

Through innovative marketing pilots

Marketing strategy developed

Supported SWEEP in the development of a marketing playbook

Marketing materials developed

That are aligned with the marketing strategy and can be used for scale

Bopinc were willing and able to slot seamlessly into our evolving project, and provided valuable support in coordinating the workload of multiple consulting partners. The team demonstrated a strong understanding of our target market, as well as contextual and cultural sensitivity through their local teams in Bangladesh. The whole team were a joy to work with and consistently delivered creative ideas, high quality designs and well-reasoned recommendations.

Annie Hall | Water & Sanitation for the Urban Poor
Talk to us

Curious about this project?

Shihab and Auke are happy to tell you more about it.

Shihab Uzzaman
uzzaman@bopinc.org
Auke Douma
douma@bopinc.org
Timeline

Project milestones

Discover

Consumer insights and strategy workshop

Define

Draft marketing strategy piloted

Develop

Evaluated pilot and incorporated lessons learned

Deliver

Final marketing materials and playbook developed

Downloads

Resources

SWEEP Bangladesh Explainer

A brief video on SWEEP

View
SWEEP Bangladesh TVC

Marketing safe waste disposal - a television commercial in Bangladesh

View