Bopinc developed and piloted a marketing strategy for SWEEP’s services in Bangladesh
Marketing and Distribution
Water, Sanitation and Hygiene
2019 to 2020
Safe disposal of waste is still a serious health challenge for many in low-income communities. WSUP developed SWEEP to address this challenge through an inclusive, fee-based and safe faecal sludge collection, transport and disposal service, provided by local enterprises to the urban population of Bangladesh.
SWEEP sees this as a $25 million market opportunity since over 5 million people live in urban low-income communities in Bangladesh. They make up around 30% of the total target group for the service.
Consumer insights and strategy workshop
Draft marketing strategy piloted
Evaluated pilot and incorporated lessons learned
Final marketing materials and playbook developed
A brief video on SWEEP
Marketing safe waste disposal - a television commercial in Bangladesh