Creating a digital behavioural change campaign to encourage adoption of digital payment.
Better Than Cash Alliance
Marketing and Distribution
Inclusive Business Empowerment
Food and Agriculture
Water, Sanitation and Hygiene
2019 to 2021
Everyday billions of cash is transacted physically in low income markets. These cash payments are associated with lack of transparency, accountability and security. In addition people who carry out these transactions are part of the approximately 2 billion people who have no access to the formal financial sector.
Adopting digital payments has the potential of aiding billions accessing the financial sector and thus exploit a variety of appropriate and affordable financial services to help them save safely, take advantage of economic opportunities and reduce their vulnerability to risk. This would greatly improve the lives of low-income people, especially women, while giving governments, the development community and the private sector a more transparent, time and cost efficient, and often safer means of making and receiving payments.
Insights research on needs of Shakti entrepreneurs
Define: Pilot and design of onboarding training
Develop: Finalise design & onboarding material
Deliver: Roll-out to 10,000 entrepreneurs