Asif Mahmood Abbas

Asif Mahmood Abbas is Bopinc's Inclusive Marketing and Digital Advisor, based in Dhaka. He brings 12 years of professional experience across multinational organisations, development partners, and founder-led ventures, working at the intersection of AI, digital commerce, refill circularity, and WASH. Since 2019, he has led Bopinc projects with multinational partners and development organisations across Asia and East Africa; covering consumer research, last-mile distribution, digital ordering systems, and refill and reuse models in price-sensitive markets.

Asif's current focus is on how AI can reshape the way inclusive businesses operate. He builds and applies agentic tools, consumer-facing chatbots, internal productivity workflows, and data analysis approaches for BoP research, and uses these to coach startups and deliver technical assistance to partners. Much of this work blends strategy with hands-on experimentation; trying things in real markets and learning what actually works.

Asif is also an entrepreneur, running an online startup in Bangladesh that has served more than 100,000 customers. He previously held brand and marketing roles at Abdul Monem Limited (Igloo Foods) and mPower Social. He holds an MBA in Marketing from the University of Dhaka, a Professional Certification from IBA, University of Dhaka (with Distinction), and a BSc in Electrical & Electronic Engineering from North South University.