Johan van der Schaaf

As a Project manager at Bopinc, Johan specializes in using design to drive innovation in business and marketing contexts. He’s mainly interested in designing for behavior change through thoughtful use of technology.

Johan holds a master’s degree in Strategic Product Design at Delft University of Technology. Prior to joining Bopinc, Johan worked on several projects in emerging markets to help small businesses introduce new products to the market in a human-centered way. In his graduation project, he developed a new marketing pilot strategy, in which he presents a way to measure performance of new marketing initiatives.

Johan believes in the power of design methodologies to tackle complex problems. He follows a pragmatic approach with a strong visual focus and always puts the end user first.