Core expertise

Marketing and Distribution

Marketing and Distribution is all about the setup of a viable route-to-market for products, and to drive sustainable demand through behavioural change. We often work together with trusted local entrepreneurs, who become an integral part of the business operations of our clients, to make this happen.
Introduction

Marketing and Distribution

At Bopinc, we provide expertise in last-mile distribution models, sales agent networks, demand creation and behavioural change focused on low-income consumers. Helping to get products and services available where they matter most.

With ten years under our belt, Bopinc believes distribution models should be viable before they're scaled. Aligning demand creation activities, with consumer aspirations, is key to driving demand. We make this possible through multi-stakeholder collaboration such as agents, distributors, or e-commerce companies.

Downloads

Resources

For a closer look into marketing and distribution within a low-income market context, just download, read or view any of our resources below.

2SCALE - BoP Marketing and Distribution

Publication by Bopinc and 2SCALE partners

Global Distributors Collective - Last Mile Distribution: State of the Sector

Publication by Bopinc, Hystra and Practical Action

Best Practices for BoP Door-to-Door Distribution

Publication by Bopinc and MiT D-Lab / PIA

Connect with us

Want to learn more?

Emile is our lead for marketing and distribution, get in touch today!

Emile Schmitz
Projects

Our work in marketing and distribution

Folia Water

Netherlands Space Office

2SCALE | IFDC | SNV

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Project ideas

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We’re looking for companies that are keen to explore what the circular economy could mean to their business. A few project ideas we are eager to pick up.

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