Digital innovation
A business opportunity that will change the lives of millions
Adoption of smartphones and an ever increasing reach of mobile internet is connecting most consumers with social media and apps. Offline products and services can now be augmented by online data and information that can provide a more comprehensive service. For example with real time recommendations on farming practices or tracking water use.
This is also a big opportunity to reach our target group with digital campaigns that can strengthen more traditional demand creation and behavioral change campaigns. It also creates new ways of interacting with consumers through new technologies such as chatbots.
The increase of technology use also provides interesting opportunities for platforms of last-mail sales agents and retail networks. These platforms can provide a wide array of services from ordering to product promotion to training.
How we go about
digital innovation
Product and
service design
We support entrepreneurs in designing and prototyping new digital services, based on how consumers want to interact with them.
Marketing
and Distribution
We combine offline interventions with new digital approaches, such as e-commerce, loyalty schemes, and chatbots for after-sales support.
Business model
innovation
We use engaging mobile-learning platforms to train and support producers, retailers and micro-enterprises in low-income markets on business and entrepreneurial skills.
Power up with digital
Asif is our go-to for digital innovation and he would be happy to hear from you.
Our work on digital innovation
We help push innovations for the circular economy
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Explore digital innovation with us
We’re looking for companies that are keen to explore what digital innovation could mean to their business. A few project ideas we are eager to pick up.
Nutrition based pricing
A smartphone-based nutrition scanner that allows consumer to choose healthy and safe products.
A smallholder genie
A flying voice-controlled assistant for smallholder farmers that keeps track of their land.
Getting rural communities online
Mobile wifi-hotspot or sales agent provides rural communities with online access - after watching nutritious or health product advertising.